Your playbook is ready.

1. Start with the math

Eight pages. Start with Part 1, the cost-per-sold-job worksheet. Most owners find that number alone is enough to decide what to do next.

2. Build alongside the platforms

Parts 2 through 5 are the 90-day plan: the one-page site, the starter Google Ads structure, and the tracking that lets you compare your own leads to platform leads on the same number.

3. Cut when the data says so

Part 6 covers the three signals that mean it's safe to cancel, and how to do it without losing the reviews you've built there.

4. Want a hand with the numbers?

If you'd like a second set of eyes on your worksheet numbers, our free Google Ads audit and ad budget forecast are linked in the footer. No follow-up pressure either way.