Hot Springs Pools and Spas

Made premium feel family-friendly, and lifted hot tub sales 40% in a quarter.

Problem

Hot Springs Pools and Spas wanted to position themselves as family-friendly and affordable without sacrificing the premium feel their higher-end products deserved — and they needed a strategy that would actually move hot tubs.

Solution

We delivered a Brand Refresh, built a comprehensive Hot Tub CMS to showcase their full product lineup with clarity, and launched a targeted advertising strategy designed to drive in-store traffic and online inquiries.

Result

Hot tub sales increased 40% in the first quarter following launch, with inbound leads up across both their retail and online channels.
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