Hot Springs Pools and Spas
How we helped a hot tub retailer sell more product by building a brand that felt both accessible and aspirational.
Problem
Hot Springs Pools and Spas wanted to position themselves as family-friendly and affordable without sacrificing the premium feel their higher-end products deserved — and they needed a strategy that would actually move hot tubs.
Solution
We delivered a Brand Refresh, built a comprehensive Hot Tub CMS to showcase their full product lineup with clarity, and launched a targeted advertising strategy designed to drive in-store traffic and online inquiries.
Result
Hot tub sales increased 40% in the first quarter following launch, with inbound leads up across both their retail and online channels.
Brand
