Two and Six
Replacing an AI-Generated Brand With a Handmade One
Problem
Two and Six is an Apparel and Merchandise Consulting Firm. Claude was being leveraged for Brand and Social Media as a time and cost saver. This was presenting authenticity and intentionality challenges.
Solution
In collaboration with Designer Steve Gillette (steveisgood.com), we built a mark around the two things the brand needed to say at once: the name and the industry.
Result
As our 2026 Rebrand Giveaway Winner, the owner walked away with a mark built from textile rollers and cloth, with the 2 and 6 hidden within it.
Motion

Brand

Brand


