Two and Six

Replacing an AI-Generated Brand With a Handmade One

Problem

Two and Six is an Apparel and Merchandise Consulting Firm. Claude was being leveraged for Brand and Social Media as a time and cost saver. This was presenting authenticity and intentionality challenges.

Solution

In collaboration with Designer Steve Gillette (steveisgood.com), we built a mark around the two things the brand needed to say at once: the name and the industry.

Result

As our 2026 Rebrand Giveaway Winner, the owner walked away with a mark built from textile rollers and cloth, with the 2 and 6 hidden within it.
Motion
Brand
Brand

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