Google and AI Advertising

On operational leverage, follow-up, and what businesses tend to discover when they stop doing things manually.

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How do we know which parts of our business are good candidates for automation?

Start with the workflows that happen repeatedly and follow a predictable pattern. Anything that requires a human to do the same sequence of steps more than a few times a week is worth a closer look.

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What's the difference between an AI agent and a chatbot?

A chatbot responds to a single input. An agent completes a sequence of steps toward a goal — qualifying a lead, sending a follow-up, creating a CRM record, and scheduling a call, without manual involvement at each step.

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Which tier includes AI automation?

AI automations are scoped as part of Partnership or Custom engagements, depending on the complexity and integration requirements of the workflows involved.

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