eCommerce
How eCommerce businesses use Google Shopping, Meta advertising, and retargeting to grow revenue from both in-market buyers and new audience discovery.
How do eCommerce businesses get in front of buyers who are actively searching for their products?
Google Shopping and Performance Max campaigns put product listings in front of buyers at the moment they’re searching. These are the highest-converting placements in eCommerce advertising — the buyer has already decided they want the product and is choosing where to buy it. Businesses with optimized product feeds, strong titles, and competitive pricing consistently outperform those running generic campaigns.
How do eCommerce businesses use Meta advertising to reach buyers who aren’t searching yet?
Meta and Instagram advertising reaches buyers in the discovery phase — before they’ve opened Google. Visual product content, lifestyle imagery, and audience targeting by interest and behavior introduce the brand to buyers who will search later. Businesses that invest in both search and social create a full-funnel acquisition system that captures demand at every stage.
How do eCommerce businesses use retargeting to recover the majority of visitors who didn’t purchase?
The majority of eCommerce site visitors don’t convert on the first visit. Cart abandoners, product page viewers, and checkout dropoffs represent warm, high-intent audiences that retargeting reaches at lower CPMs and higher conversion rates than cold traffic. For brands with average order values above $50, retargeting is typically the highest-ROAS channel in the advertising mix.