eCommerce
On what actually drives conversion — and why most brands are optimizing the wrong thing.
How does positioning affect conversion rate?
A brand with clear positioning converts more of its traffic because the right visitors immediately feel like the product was made for them. Clarity reduces hesitation.
When should an eCommerce brand invest in advertising?
When the brand and site are ready to convert the traffic advertising sends. Running ads before that foundation is in place tends to produce data without results.
Which tier makes sense for an eCommerce brand?
Growth builds the brand and web foundation. Partnership adds advertising and retargeting for brands ready to scale their customer acquisition.