Hair and Beauty

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How do hair and beauty businesses get found when someone searches for a salon or stylist?

A Google Business Profile with photos, service list, current hours, and strong review volume puts the business in the map pack for ‘hair salon near me,’ ‘balayage specialist [city],’ and service-specific local queries. Google Ads on service and location keywords capture clients with active booking intent. In beauty, photos in the Google Business Profile gallery drive significant click-through from map pack results.

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How do hair and beauty businesses use Instagram advertising to reach potential clients before they’re searching?

Instagram advertising reaches people in the discovery phase — before they’ve opened Google and typed a search. Portfolio photos and video showing finished work stop the scroll and build familiarity with the business name and style. By the time someone searches for a stylist, the business they’ve already seen multiple times is the one they click first.

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How do hair and beauty businesses use retargeting to convert people who visited but didn’t book?

Many people browse salon websites and social profiles before booking — especially first-time clients comparing options. Retargeting follows those visitors across Google and social platforms, keeping the business visible until they’re ready to schedule. A business that shows up consistently during that comparison window is more likely to earn the first appointment and the relationship that follows.

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