Real Estate

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How do real estate businesses get in front of buyers and sellers who are actively searching?

Google Ads on location and transaction-specific keywords — ‘homes for sale [city],’ ‘top real estate agent [neighborhood],’ ‘sell my house fast [area]’ — capture people at peak intent. A Google Business Profile with strong reviews and neighborhood-specific information builds organic map pack visibility for local searches. The combination captures both the buyer or seller who clicked an ad and the one who found the business organically.

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How do real estate businesses use social advertising to reach people who are thinking about moving?

Meta advertising targeting in-market homebuyers by geography, life event, and interest reaches people in the consideration phase before they’ve started searching for an agent. Listing promotion and neighborhood content perform particularly well — planting the agent’s name in a buyer’s mind before they enter the Google search funnel makes every downstream touchpoint more effective.

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How do real estate businesses stay visible to buyers and sellers through a multi-month decision window?

Real estate decisions take months. Retargeting follows website visitors and lead form abandoners across Google and social platforms throughout the entire window, keeping the agent’s name familiar until the client is ready to commit. The commission value of a single closed transaction makes retargeting spend among the most profitable in any local service category.

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