Window and Door Replacement
How window and door replacement businesses use Google Ads and retargeting to get in front of homeowners before they’ve chosen a competitor.
How do window and door businesses reach homeowners during the research phase?
Through local SEO targeting service and product keywords, Google Ads capturing in-market queries, and retargeting that keeps the business visible after the first site visit. The average window replacement decision takes four to six weeks — retargeting is one of the most cost-effective channels in this category because the audience is already warm.
How do window businesses use Google Ads to generate project inquiries?
A single replacement job averaging $8,000–$15,000 makes even higher CPLs highly profitable. Google Ads on installation and replacement keywords, timed around spring and fall home improvement seasons, consistently generate project inquiries at margins that justify the spend.
How do window businesses convert site visitors who didn’t request a quote?
Most homeowners visit multiple websites before requesting an estimate. Retargeting follows those visitors across Google Display and social platforms — keeping the business name familiar throughout a multi-week decision process. The business a homeowner has seen most often is usually the one they call first.