NovoBlend

How we positioned a white label manufacturer from $4M to $10M in predicted revenue through brand positioning and advertising strategy.

Problem

NovoBlend (previously Pacific Sands, INC.) is a white label liquid powder manufacturer in Milwaukee, WI with the capability to deliver an exponential volume of products — but a perception problem holding them back. Despite their capacity, their small facility made it hard for prospects to trust the scale of what they could deliver.

Solution

We renamed them NovoBlend, built a confident brand position, and developed a comprehensive digital experience using illustration and animation to walk users through their capabilities. A targeted advertising strategy followed to drive high-ticket leads.

Result

NovoBlend began generating an average of 2–4 qualified, high-ticket leads per week — putting them on track to hit their goal of scaling from $4M to $10M in 12 months.

Brand