PURE Bioscience

How we repositioned a leading commercial sanitation company in the market.

Problem

A leading commercial sanitation company with partners like Chipotle and Taylor Farms approached us to reposition them in the market. They wanted to take something nerdy and complex and make it cool, fun, and approachable—blending innovation with a touch of sci-fi.

Solution

Through brand positioning, identity development, and clear guidelines, we established a strong digital presence for PURE. We created a comprehensive guide to ensure consistency in how their internal team and vendors represent the brand.

Result

PURE is redefining cleanliness and safety in the Food Industry with its patented Silver Dihydrogen Citrate (SDC) technology, setting a new standard for protection and efficacy.

Brand